BRAID Honored with Multiple National Advertising Awards for Excellence in Design and Representation
- Adrienne Huffman
- Oct 8
- 2 min read
Atlanta, GA —The EcoWomanist Institute Southeast (EWISE) is proud to announce that its signature program, Black Restorative Agriculture Incubation & Development (BRAID), has received top honors in the 2025 American Advertising Awards at the local, district, and national levels.
BRAID earned:
Gold (Local – Atlanta)
Elements of Advertising > Visual > Logo Design
Silver (District)
Elements of Advertising > Visual > Logo Design
National Recognition
Silver ADDY Award for Identity Design and the prestigious Mosaic ADDY Award
The Mosaic Award celebrates creative work that advances diversity, equity, and inclusion in advertising. Through the Mosaic Initiative, the American Advertising Federation recognizes organizations filling critical representation gaps and giving voice to historically excluded communities.
“The recognition of BRAID’s brand is an affirmation of what we’ve always believed—that beauty, culture, and justice are intertwined,” said Valerie Hill Rawls, Founder of EWISE. “This work is not just about visuals—it’s about visibility for Black women farmers and land stewards whose stories have too often gone unseen.”
BRAID’s award-winning identity reflects the heart of its mission: to restore and reimagine Black women’s relationship to land, agriculture, and environmental leadership. These honors represent not only a design achievement, but a milestone in the continued effort to center Black agrarian wisdom in narratives of justice and sustainability.
About the EcoWomanist Institute Southeast (EWISE)
Founded by Valerie Hill Rawls, EWISE empowers women and girls of color to heal and lead through land-based practices, community development, and environmental justice. Through programs rooted in eco-spirituality and sacred activism, EWISE helps build resilient and just communities by reconnecting people to the earth and to each other. About Black Restorative Agriculture Incubation & Development (BRAID)
Founded by EWISE, Black Restorative Agriculture Incubation & Development (BRAID) cultivates a supportive ecosystem for Womanist cultivators to flourish in agriculture. Through training, mentorship, and collaborative land-based programs, BRAID empowers participants to lead with purpose, advocate for food justice, and reconnect with historical Black farming practices. By fostering leadership, representation, and cooperative growth, BRAID helps build resilient communities and a more equitable agricultural landscape.
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