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Where Change Begins
Power In Small Places
The smallest places hold more power than they're given credit for, and so do the people in them. Power in Small Places goes deep, not wide, starting with the people closest to the outcome.
Since 2020, our campaigns have delivered more than 3.3 million digital impressions and nearly 300,000 emails to Black communities across Georgia. Every campaign is grounded in the EcoWomanist lens.
A Civic Engagement Program
Black women in the small, rural towns at the heart of this work know the outcomes of divestment firsthand. Power in Small Places is built for them. Each campaign starts with a condition people already recognized and closes with the dates and steps to act.
What We're Doing
The power found in small spaces is the resounding impact of participants reaching others with a unified voice. Simply put, we're using our collective voice to be heard.
Right now, that voice is focused on the general election in Georgia, Alabama, and Mississippi.
Where Our Voice Has Carried
Advocacy has been at our core since inception. What follows is a sampling of that work, and of the footprint it continues to build.
Case in Point
The American Dream is Slipping Away
In the final 50 days of the 2024 general election, we ran our most expansive campaign yet: 58 unique assets across six platforms, spanning paid media with Radio One, organic social, and a nine-email series. The campaign began with the economic realities Black communities were already naming and connected them to the urgency of showing up at the polls.
Highlights
751,414
Impressions delivered
by Radio One
88%
Over-delivery on our video impression goal
90%
Video completion rate
The campaign confirmed what our earlier work suggested: justice-centered content holds an audience. It also showed us where to grow. This cycle, we're investing more deeply in the channels we own and the communities who already know us.
The imperative is to define what is right and do it.
Barbara Jordan
Case in Point
Power in
Small Places
For 107 days leading up to the 2024 general election, we made a deliberate pivot. Instead of casting wide, we went deep. A seven-email series brought issue-based civic information directly to Black rural households in 41 Georgia counties. Each email took on a justice issue: affordable housing, health care access, education, community safety, EcoJustice, Energy Democracy, and reproductive rights.
Highlights
41
Georgia counties reached
25,000
Unique contacts
across the state
175,000
Emails sent over
seven sends
Opens held steady from the first email to the seventh, a sign that households stayed with us for the full campaign. Those seven issues became the framework our civic engagement work still builds on.
Everyone can do something.
Case in Point
We Stand On Their Shoulders
In the final weeks of Georgia's January 2021 runoff elections, we honored the Black women elders and movement leaders whose sacrifices secured the vote, Ella Baker and Fannie Lou Hamer among them. Hosted by Radio One, the campaign ran across display, pre-roll video, and connected TV, with a focus on reaching Black women and lower-income households.
Highlights
520,806
Impressions delivered by our Ella Baker display
134,674
Impressions delivered by our Fannie Lou Hamer "Pre-Roll" display
97.5%
Of viewers watched our
connected TV campaign in entirety
In under a month, the campaign delivered 730,818 impressions, 104% of its goal. More lasting was what it proved: stories that honor our ancestors hold an audience on mainstream platforms. That lesson laid the creative groundwork for every campaign that followed.
This campaign ran concurrently with Take Your Energy Back to the Polls, a campaign developed by our founder and CEO, Valerie Hill Rawls, MAPT, for the New Georgia Project. Read more about it below.
Give light and people will find the way.
Ella Baker
Case in Point
Take Your Energy Back
to the Polls
At the height of the COVID-19 pandemic, more than 130,000 Georgia Power customers were behind on their electric bills. As the state headed into the January 5, 2021 runoff for the Public Service Commission, the body that regulates Georgia's utilities, Valerie Hill Rawls, MAPT, developed a campaign for the New Georgia Project's Black & Green Agenda that named energy burden as a democracy issue and asked voters to take their energy back to the polls.
Highlights
1.85M+
Statewide digital impressions
100%+
Of the statewide goal delivered across every engaged channel
< 1 Month
From launch to
Election Day
A runoff in January, in the middle of a pandemic, is a hard thing to show up for. The campaign cleared its statewide goal on every channel it ran, with a reason that was already sitting on people's kitchen tables. Starting there has informed EWISE's approach to civic engagement ever since.
Every campaign here started the same way: with what a community was already living. The next one will start there, too.
This is the power of small places. There's room for your voice in what comes next.
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